Zarak Media Productions

Total Qualified Leads

+15.6% vs last month

Average CPQL

AED 88

-8.5% vs last month

Overall ROAS

195%

+8.3% vs last month

Budget Utilization

101%

+3% vs last month

Lead Generation Performance

CPQL Trends

KPI Target Achievement

Monthly Performance Trends

Lead Generation (Primary KPIs)

Qualified Leads Generated

Target: 40-60 leads/month

Last month: 45

CPQL - Meta Ads (AED)

Target: AED 30-100

Last month: 65

CPQL - Google Ads (AED)

Target: AED 100-150

Last month: 125

Lead-to-Opportunity Rate (%)

Target: 25-35%

Last month: 28%

Sales Accepted Leads Rate (%)

Target: 85%+

Last month: 88%

Return on Ad Spend - ROAS (%)

Target: 150-250%

Last month: 180%

Branding & Awareness KPIs

Ad Reach (Target Audience)

Target: 10-15% monthly growth

Last month: 25,000

Frequency (avg views/week)

Target: 2-3 per week

Last month: 2.5

Engagement Rate (%)

Target: 2-4%

Last month: 3.2%

Campaign Optimization KPIs

CTR - Meta Ads (%)

Target: 1.5-3.0%

Last month: 2.1%

CTR - Google Search Ads (%)

Target: 2.5-4.0%

Last month: 3.2%

CPC - Meta Ads (AED)

Target: AED 1.5-3.0

Last month: 2.2

CPC - Google Ads (AED)

Target: AED 3.0-6.0

Last month: 4.5

Social Media Growth KPIs

LinkedIn Follower Growth (%)

Target: 5-8%

Last month: 6.5%

Meta Follower Growth (%)

Target: 3-5%

Last month: 4.2%

CTR to Social - LinkedIn (%)

Target: 0.8-1.5%

Last month: 1.1%

CTR to Social - Meta (%)

Target: 0.6-1.2%

Last month: 0.9%

Budget Management KPIs

Monthly Ad Spend (AED)

Target: ±5% variance

Last month: 15,000

Budget Utilization (%)

Target: 95-105%

Last month: 98%

Executive Summary